My name is Masoom Anwar. I completed my primary education in my village, Gabhirar, and later Graduated from Rajendra College, Chhapra, Saran, Bihar.
In 2010, when I moved to Delhi, a friend introduced me to digital marketing. I began learning various digital skills, and my curiosity quickly grew. I found the field fascinating and immediately started working as a freelancer. That’s how my career journey began. Over the next two years, I gained extensive experience and started earning well while continuing to learn. However, I still felt that something was missing. Because of my brother, who works in the healthcare sector and is my role model.
I decided to move into healthcare. I continued my studies and completed my DPT and BPT degrees. However, I never left digital marketing. I kept freelancing alongside my studies. During this time, I also completed my MBA. Gradually, digital marketing became my true passion.
I began thinking about how I could help others. I noticed that many students in Siwan were looking for part-time or full-time freelance opportunities. Digital marketing offers flexibility and the freedom to work independently. So, I decided to start a digital marketing training center in Siwan to provide 4–6 months of practical, job-oriented training to unemployed students.
In 2024, I founded ICDM, a digital marketing training center in Siwan, Bihar. Today, the center is running successfully and helping students gain valuable digital skills. I am proud to see many of our students become self-employed and earn well. Many of our students are working in MNCs as well.
Recently, I also started a Diploma in Pharmacy to strengthen my healthcare business. Professionally, I am now a Physiotherapist (PT) and a Pharmacist. But at heart, I remain a passionate digital marketer.
As a passionate digital marketer my mission to help small and medium-sized brands find new customers by elevating their businesses through search engine optimisation, social media marketing and content strategy.
Elevating leads and sales for your business, and boosting key metrics are my priority. My passion, coupled with my experience in a range of industries, is a perfect combination to help boost your brand’s online presence.